Local Area Presence
Automatically matches your outbound phone number to the area code you dialed.
Match your outbound area code to the prospects or clients you're calling to establish familiarity and trust.
Local Area Presence
What is Local Area Presence?
Localize the number that your call prospect sees on their caller ID with our Local Area Presence (LAP) feature. LAP dynamically matches their outbound phone numbers to a prospect’s area code.
There’s no complicated settings you need to set up or manage on your end. Just let us know the markets you care about most and we’ll make sure all of your calls go out looking as friendly and local as a neighbor asking for sugar.
What is Local Area Presence?
Localize the number that your call prospect sees on their caller ID with our Local Area Presence (LAP) feature. LAP dynamically matches their outbound phone numbers to a prospect’s area code.
There’s no complicated settings you need to set up or manage on your end. Just let us know the markets you care about most and we’ll make sure all of your calls go out looking as friendly and local as a neighbor asking for sugar.

How local area presence benefits your sales team
Increase cold call answer rates
A recent survey found people are 4x more likely to answer a call from a local number. That's four times more connections with the people you’re calling, and four times more opportunities to hit your sales quota.
Establish Local Credibility
By calling from a local number, you let prospects know you already do business in their area and came prepared to meet their unique needs. Virtual phone presence makes sure you start every call on the right foot before they've even picked up the phone.
Unify Your Team
Regardless of how many satellite offices or remote employees you have, LAP gives your sales team a local presence that's easy for prospects to remember and reply to.

Increase cold call answer rates
A recent survey found people are 400% more likely to answer a call from a local number. That's four times more connections with the people you’re calling, and four times more opportunities to hit your sales quota.
Establish Local Credibility
It's a simple fact is that people prefer to work with people they feel like they can trust. By calling from a local area code, you start every conversation on the right foot and give the impression that you already understand where your prospects are coming from.
Unify Your Team
No matter how many satellite offices or remote employees you have, Local Area Presence gives your company a unified presence to put prospects at ease. Not only do you appear local, it feels like they could come stop by the office!
Pro Tip
If your call goes unanswered even with Local Area Presence, use Voicemail Drop to automatically leave a professional message and callback info. This allows you to make more calls at a faster rate, giving you more opportunities to close a deal.
PRO TIP
To keep continuity with your communications, use Returned Call Routing to ensure prospects are always reconnected to the agent who called them originally.

Seeing the 1-800 numbers was a big red flag for businesses. They didn’t want to talk to us because they assumed we only wanted to sell them something. We were seeing a callback rate of 1.1%. With FluentStream’s Local Presence Dialing, our callback rate increased dramatically, to a rate of 15.5%.

Seeing the 1-800 numbers was a big red flag for businesses. They didn’t want to talk to us because they assumed we only wanted to sell them something. We were seeing a callback rate of 1.1%. With FluentStream’s Local Presence Dialing, our callback rate increased dramatically, to a rate of 15.5%.
Rivera Marketing, Inc.
Jessica Rivera, Rivera Marketing, Inc.
Frequently asked questions
When you make an outbound call, your nearest number to the recipient’s area code is automatically set as your caller ID. Returned calls to your LAP numbers can either be sent back to the original salesperson or routed normally through your system.
Not a single one! Our team adds all your new LAP numbers for you and then sets up your system to automatically match outbound calls to the closest area code. No changes or maintenance are required on your end, and if you want to add local presence matching to additional numbers—just let us know!
If you already have FluentStream service, dial *711 from your phone, call 303-GO-CLOUD or initiate a chat with one of our Communication Expert. If you don’t have FluentStream yet, but want to learn more about Local Area Presence, fill out the form below and someone will call you back during regular business hours.
Adding LAP to your FluentStream account provides you with hundreds of local phone numbers from across the country to match any and every prospect you want to dial. When you make an outbound call, your nearest number to the recipient’s area code is automatically set as your caller ID. Returned calls to your LAP numbers can either be sent back to the original salesperson or routed normally through your system.
Not a single one! Our team adds all your new LAP numbers for you and then sets up your system to automatically match outbound calls to the closest area code. No changes or maintenance are required on your end, and if you want to add local presence matching to additional numbers—just let us know!
Call us at 303-GO-CLOUD or chat with one of our Communications Experts to add Local Area Presence to your sales team and increase your answer rate by 400%.