FluentStream’s Award-Winning Partner Program: We’re Growing Together With Our Channel Community
FluentStream Wins Channel Excellence Award — Here’s Why That Matters for You
FluentStream has been recognized with the 2025 INTERNET TELEPHONY Channel Program Excellence Award, a milestone that validates the foundation we’ve built over the last six years. Since launching our partner program in 2019, we have been intentional about creating a scalable and flexible model that helps our partners grow their businesses while delivering reliable, enterprise-grade communications to their customers. This recognition is not only about FluentStream as a company, it reflects the trust and collaboration of our partner community that has shaped the program into what it is today.
What makes FluentStream different is simple. We believe the best channel programs are not transactional. They are rooted in partnership and designed to put the customer first. Every investment we make in our program is measured against one question: does this help our partners serve their customers more effectively? That mindset has led us to introduce dedicated channel managers, spiff programs that keep us competitive, and a best-in-class Partner Portal that gives partners the flexibility to work the way they prefer.
A Program Designed Around Flexibility and Relationships
Our partners consistently tell us that what makes FluentStream stand out is our ability to provide both high-touch support and self-service options. Every partner is assigned a dedicated channel manager who becomes their go-to resource for building a relationship, answering questions, providing pricing approvals, and offering sales support. At the same time, our Salesforce-powered Partner Portal gives partners full independence to register leads, create quotes within discount thresholds, send quotes for electronic signature via DocuSign, and even track customer onboarding progress in real time.
For partners who want speed, the portal provides it. For partners who want more collaboration, our team is just a phone call away.
This balance between flexibility and relationship-building has created real results. One of our partners, Guy Jazynka, co-founder of GPhone, is a heavy adopter of the portal because it allows him to spin up quotes quickly for customers who are ready to buy. Instead of waiting on approvals, he can get pricing to his customers on the spot and close deals with less friction. For partners like Guy, that agility translates directly into revenue growth.
The Impact of Listening to Our Partners
The evolution of our partner program has been driven by feedback from our community. Over the past three years, we have rolled out enhancements that partners asked for, and the results speak for themselves. Partners who shared feedback now see those changes reflected in the program and have become some of our strongest advocates. Adoption of the portal and its features continues to grow, and year after year, partner-led deals drive the majority of FluentStream’s sales growth.
This momentum is proof of the trust we have built together. There is no stronger signal of confidence than a partner choosing to sell FluentStream. By creating a program that is transparent, flexible, and collaborative, we have not only won an industry award but also the ongoing commitment of our partners to bring FluentStream to their customers.
Who We Work Best With
While our program supports a wide range of channel partners, we see the greatest success with MSPs and IT consultants who serve small and mid-sized businesses. These partners understand the importance of providing a higher level of service than customers can get from the larger telecom providers, while still offering the same advanced features. By combining local expertise with FluentStream’s scalable communications platform and award-winning support, MSPs and IT consultants can differentiate themselves in a crowded market and deliver real value to their customers.
Looking Ahead
Winning the Channel Program Excellence Award is a meaningful milestone, but it is not the finish line. We will continue to invest in enablement resources, co-branded sales materials, and innovative programs that make it easier for partners to grow. Most importantly, we will continue to prioritize a customer-first mindset and partnerships built on trust.
If you are an MSP or IT consultant who values long-term relationships and wants a provider that feels like an extension of your team, FluentStream is ready to work with you. Together we can deliver enterprise-grade communications to the SMBs that need them most and grow our businesses side by side.
